From January 7th to 10th, the 2025 International Consumer Electronics Show (CES) was grandly held inLas Vegas, USA.
CES 2025：TheGlobal Hub for Tech Innovation
As the world’s largest and most influentialtechnology event, CES sets the trends in global consumer electronics. CES 2025,themed “DIVE IN,” marks a pivotal year for AI landing, attracting over 150,000participants and 4,300+ exhibitors to witness the limitless potential oftechnology.
As a leading provider of in-vehicle visual solutions, Hardstone showcasedits latest innovations in automotive optical displays, including LCoS AR-HUD,Virtual Personal Assistant, and Optical Scene. With its groundbreaking LCoS+AIintegrated solution, Hardstone attracted significant attention at the event.
Highlight1: World Premiere Naked-Eye 3D Virtual Personal Assistant
Hardstone unveiled its groundbreaking VirtualPersonal Assistant, a revolutionary leap in automotive display. Unlikeconventional in-vehicle assistants with 2D displays, it delivers naked-eye 3D intelligentinteraction.
Powered by the AI Large Model, the Virtual Assistantsupports real-time conversations and rich interactions, while providingprofessional guidance anytime, supported by a vast knowledge database. Beyond a simple assistant, it serves as a versatilecompanion and knowledgeable guide, delivering more interesting and chill experience during the journey.
The voice recognition module of which, developedbased on Faster-whisper, supports voice recognition in multiple languages andaccents. Whether the driver uses English, Chinese, Japanese, French, Spanish orother official languages, the system can accurately recognize and respond tovoice commands.
Besides, the Assistant is deeply integrated withthe car’s system, enabling voice-controlled vehicle functions. Furthermore, itcan personalize adjustments based on each driver's preferences and habits. Withultra-wide FOV and advanced sound recognition algorithms, it supportsinteraction across the whole car, ensuring clear visibility in both bright anddark environments.
Highlight2: Next-Gen LCoS PGU Empowers AR HUD
Hardstone’s latest LCoS PGU featuresindustry-leading 4K resolution. Based onexclusive patented optical path design, LCoS PGU utilizes 8G all-glass opticallenses to achieve optimal visual effects, boasting cutting-edge 120%sRGB, 15,000nitsbrightness and 2000:1 contrast. Moreover,professional structure paired with precision components delivers exceptionalperformance.
Powered by distinguished LCoS PGU, Hardstone’sAR-HUD continues to outpace industry standards.
Ultra-High Brightness
Hardstone LCoS AR-HUD exceeds 15,000 nits, farsurpassing the industry standard of 13,000 nits. This significant boost ensuresoptimal visibility in challenging conditions, including direct sunlight, road/frontreflections, snow glare, etc.
Ultra-High Contrast Ratio
The contrast ratio can reach up to 2000:1,providing a clear display all the time. Its superior image-real-world fusionmakes key information stand out, aiding drivers in quickly identifying criticaldetails without extra effort, reducing visual fatigue and enhancing drivingsafety.
Leading Optics Display
Supported by optical design and mathematicalmodeling optimization, this product achieves 13°x5° FOV and >13m VID in asmall volume, covering three lanes. Professional AR algorithms are alsoutilized to realize the industry-leading optical display quality.
Highlight3: Optical Scene Makes In-Vehicle Cinema a Reality
Notably, Hardstone has also made breakthroughs inin-vehicle entertainment. Itslatest innovation, the Optical Scene, brings the immersive “in-vehicle cinema”to reality.
Optical Scene integrates LCD technology with spatial optics, surpassing traditional LCDdisplays with its ultra-high resolution, larger size, extended viewingdistance, and wider FOV.
Based on LCoS PGU developed by Hardstone, HardstoneOptical Scene features a 2K resolution and achieves a stunning 71.6-inchdisplay with a 20°*11.2° field of view, delivering an immersive in-vehiclecinema experience. What’s more, free from the space limit of the car, itsupports 4.5m ultra-far imaging, offering a more comfortable and enjoyablein-vehicle experience.
Hardstone’s outstanding showcase at CES 2025 highlights its first-moveradvantage in the automotive display sector. Looking ahead, Hardstone remainscommitted to advancing automotive display technologies, strengthening itsglobal partnerships, and creating a high-quality ecosystem that leads theautomotive industry into the next era of innovation.