On December 12th, 2024, the 8th Golden Globe Awards Ceremony was grandly launched in Shanghai, China. Hardstone LCoS AR-HUD product, recognized for its exceptional technological innovation and market performance, won “2024 GaoGong Golden Globe Award - LCoS AR-HUD Annual Innovative Product”.
The Gaogong Golden Globe Award, renowned as the industry's "Oscar," holds significant prestige in the field of intelligent vehicles. Adhering to principles of fairness and objectivity, the Award has become a benchmark for measuring the innovation ability and brand influence of enterprises.
According to MarketsandMarkets, the global In-vehicle HUD market is projected to grow from USD 1.2 billion in 2024 to USD 2.4 billion by 2030, with a CAGR of 12.3%. Furthermore, QYResearch estimates the global HUD System market will reach USD 6.1 billion by 2029, growing at a CAGR of 16.4%, compared to approximately USD 5.37 billion in 2023.
It is clear that the HUD market has vast prospects. As one of the pioneering HUD suppliers, Hardstone’s LCoS AR-HUD has attracted significant attention from OEMs and investors, showcasing strong market potential.
Exclusive LCoS Technology Empowers Leading AR-HUD
Based on LCoS PGU developed by Hardstone, LCoS AR-HUD 3.0 supports a full-color 2K resolution, 1500:1 high contrast ratio and 15000nits high brightness. Supported by optimized optical design, this product achieves 15°x5° FOV in a small volume, with an infinite virtual image distance and size. Professional AR algorithms are also utilized to realize the industry-leading optical display quality.
Additionally, the product further expands the application scope. With high-precision maps and positioning, LCoS AR-HUD 3.0 provides drivers with clear navigation, reminders, and landmarks, while also supporting side/rearview displays during turning/reversing, ensuring comprehensive driving safety.
Hardstone LCoS AR-HUD3.0 Road Test Photo
Powerful Comprehensive Strength Blooms the Market
Early in 2019, Hardstone successfully mass-produced HUD products exclusively supplied to European high-end car. Currently, Hardstone is able to offer mature one-stop HUD solutions.
Technologically, the Professional Optics Research Center supports Hardstone with expertise in optics, algorithms, and software/hardware development, driving continuous breakthroughs and industry leadership. In terms of user experience, Hardstone leverages abundant market research to understand diverse needs, enhancing experiences through differentiated innovation.
The simulation design is based on HSG_Designer, an HMI interaction designer developed by Hardstone. HSG_Designer, paired with Hardstone’s Graphics Engine and Algorithms, can achieve extremely fast import of AR-HUD. In addition, real-time effect simulation is supported. This lays the groundwork for enhancing the comprehensive performance of the HUD visual module.
Hardstone also excels in efficient and high-quality delivery for OEMs. The factory in Eastern China has an annual capacity of 1 million units, qualified by ASPICE CL2, IATF16949, ISO14001, ISO45001 certifications, etc.
Notably, in January this year, Hardstone achieved mass production of AR-HUD products exclusively supplied to a leading Chinese OEM. Recently, Hardstone also secured a HUD project with a major Japanese joint venture OEM.
Looking ahead, Hardstone will further advance cutting-edge technologies like naked-eye 3D and holographic displays in the HUD field, while also developing innovative in-vehicle display products such as Optical Scene Entertainment, Virtual Driving Assistant, Intelligent Car Light, Side Window Projection, and Skylight Glass Infotainment, further enhancing smart cockpits. Of note, Hardstone has successfully developed prototypes for Optical Scene Entertainment and Virtual Driving Assistant, which are currently undergoing in-vehicle testing.
